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I’m Felicity Alice, an embroiderer based in Norfolk. 

I teach embroidery and sewing workshops online and in person. You can also commission me to make you something beautiful.

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Do you want to explore your creative potential, meet like minded people and learn new sewing skills? You’re in the right place.

I love to inspire confidence in children and adults of all ages and abilities through sewing and embroidery.

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WORKSHOPS

Start your embroidery adventure from home and discover the joy of stitching! Personalise your wardrobe or master a new sewing technique, in my relaxed online sessions. Or, if you're in need of more focused, personalised help, check out my Private Tutoring. We can sharpen your skills or dive into specific projects together.

COMMISSIONS

Looking for the perfect embroidered gift? If you have a vision for a one-of-a-kind piece of embroidery art, I'd love to help bring it to life! 

I love working collaboratively to create something unique.

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COUTURE

My couture experience includes working on costumes for film and TV projects, and work with high-profile fashion houses like Alexander McQueen. As a freelance costume embellisher and hand embroiderer, I've meticulously prepared garments for collection launches, restored archival pieces, and crafted bespoke gifts for VIP clients.

TEACHING

I love to spark passion for sewing with my inclusive workshops in partnership with Kent Adult Education and Start Studio in Norfolk. I design my sessions to be welcoming for total embroidery newbies and super rewarding for those looking to level up their sewing skills—all in a calm, friendly atmosphere.

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The perfect decor choice

“The piece is absolutely perfect, we are thrilled, it works perfectly in our chosen spot, right where it can be seen everyday.”

- Virginia

Whether you're looking for a bespoke embroidered piece or educational courses, I'm here to work with you. Hand in hand.

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EDUCATE

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MEND

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CREATE

Expand your horizons as we explore new skills and techniques in sewing and embroidery, empowering you to create with confidence.
Mend with me, learning not just to repair but to beautifully rejuvenate your beloved garments and textiles.
Sew with me, and let me help you transform your imaginative ideas into stunning, tangible art pieces.
I love a little chitta chatta! Use the button to find my contact form, or email me directly at felicity@felicityalice.com and I’ll get right back to you!
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